Anya Chung
is a graphic designer and brand strategist. I’m currently at Deloitte Digital, where I work on systems design, UX, and strategy. My design practice is inspired by the logic of systems, the nuances of brand identities, character design, humor, and flowers.
About︎︎︎ Email︎︎︎ LinkedIn︎︎︎
Los Angeles
Anya Chung
is a graphic designer and brand strategist. I’m currently at Deloitte Digital, where I work on systems design, UX, and strategy. My design practice is inspired by the logic of systems, the nuances of brand identities, character design, good humor, and flowers.
About︎︎︎
Email︎︎︎
LinkedIn︎︎︎
Index
LangChain
ASTRO
Asteria
MASH
Hilbert’s Axioms
Yuna Headphones
Call Flowers
Bits and bobs
Los Angeles
USC MASH Magazine
USC Mash Magazine is a digital publication focusing on the intersection of fashion and business. As it grew in membership and reach, the need for a clear brand voice and direction became imperative. As VP of design, I worked to develop a brand that spoke to the fun, boundless character of MASH, yet still was grounded in professionalism. With Instagram and web as our primary platforms, I designed various dynamic layouts that will adapt and grow as the organization does.
I reworked the logo to be more open, friendly, and sharp, while retaining the fluidity and motion of the old logo. The color palette utilizes a dynamic combination of cool, faded pastels and rich, saturated brights. Combining the palette with tinted photography encapsulates Los Angeles’s sun-faded aesthetic, while the darker, deeper tones keep the visual identity grounded and professional. I chose to include hues from across the spectrum as an appreciation for MASH’s ever-evolving, diverse community and content.
