Yuna Headphones is a branding case study conducted during my final semester of senior year. The assignment was to create a brand inspired by one of our classmates’ personalities and interests. Yuna, my classmate, has a love for relaxing, painting, and exploring the city of LA; I wanted to capture her hobbies in a simple but playful DTC headphone brand.
The Yuna Headphones brand differs greatly from the top noise-cancelling headphone brands in the market; it’s whimsical, laid back, and accessible. I designed packaging for the headphones and accessories, along with phone cases, water bottles, and a website.