Anya Chung
is a graphic designer and brand strategist. I’m currently at Deloitte Digital, where I work on systems design, UX, and strategy. My design practice is inspired by the logic of systems, the nuances of brand identities, character design, humor, and flowers.
About︎︎︎ Email︎︎︎ LinkedIn︎︎︎
Los Angeles
Anya Chung
is a graphic designer and brand strategist. I’m currently at Deloitte Digital, where I work on systems design, UX, and strategy. My design practice is inspired by the logic of systems, the nuances of brand identities, character design, good humor, and flowers.
About︎︎︎
Email︎︎︎
LinkedIn︎︎︎
Index
LangChain
ASTRO
Asteria
MASH
Hilbert’s Axioms
Yuna Headphones
Call Flowers
Bits and bobs
Los Angeles
ASTRO
This rebrand is full of humor, nostalgia, and Space Age era illustrations. ASTRO, a high quality weed pen company, was looking for a visual identity that’s playfully self aware and embraces the laid back nature of cannabis use, though avoids weed-brand stereotypes. I drew inspiration from 1960s Marvel comics, and worked with the ASTRO team to create ASTRO himself — a chilled out, adventurous, and, well, high astronaut.
The nostalgic tone is carried over through the use of Denton Display and Futura typefaces on the website; Dinamo’s Favorit brings the brand back to present day. The color palette is inspired by moon dust and and sun-faded comic books. Web design and UX by Eli Simon.
Access the ASTRO website here.
Access the ASTRO website here.
