Anya Chung
is a graphic designer and brand strategist. I’m currently at Deloitte Digital, where I work on systems design, UX, and strategy. My design practice is inspired by the logic of systems, the nuances of brand identities, character design, humor, and flowers.

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Los Angeles
ASTRO
This rebrand is full of humor, nostalgia, and Space Age era illustrations. ASTRO, a high quality weed pen company, was looking for a visual identity that’s playfully self aware and embraces the laid back nature of cannabis use, though avoids weed-brand stereotypes. I drew inspiration from 1960s Marvel comics, and worked with the ASTRO team to create ASTRO himself — a chilled out, adventurous, and, well, high astronaut.
The nostalgic tone is carried over through the use of Denton Display and Futura typefaces on the website; Dinamo’s Favorit brings the brand back to present day. The color palette is inspired by moon dust and and sun-faded comic books. Web design and UX by Eli Simon.

Access the ASTRO website here.