Yuna Headphones

BACKGROUND

Yuna Headphones is a brand and packaging case study from my senior year. The project was inspired by a classmate whose personality and interests shaped the concept. Yuna loves relaxing, painting, and exploring Los Angeles. Her lifestyle feels creative, calm, and quietly adventurous. I translated those qualities into a Direct-to-Consumer headphone brand that is simple, playful, and rooted in everyday expression.

The reworked logo is more open, friendly, and sharp, while retaining the fluidity and motion of the old logo.

APPROACH

Most noise-cancelling headphone brands focus on technical performance and premium exclusivity. Yuna takes a different approach that celebrates accessibility, ease, and a softer aesthetic. I designed packaging for the headphones and accessories, along with supporting merchandise such as phone cases and water bottles, as well as a website experience. Every touchpoint was created to bring a sense of delight and laid-back creativity into the listening experience.