MASH Magazine
BACKGROUND
USC MASH Magazine is a student-run digital publication exploring the intersection of fashion, business, and culture. As the organization grew in both membership and editorial ambition, the need for a more cohesive brand became clear. As VP of Design, I led a brand refresh that spoke to the fun, boundless character of MASH, yet still was grounded in professionalism.
The reworked logo is more open, friendly, and sharp, while retaining the fluidity and motion of the old logo.