Anya Chung Design

Anya Chung
is a graphic designer and brand strategist. I’m currently at Deloitte Digital, where I work on systems design, UX, and strategy. My design practice is inspired by the logic of systems, the nuances of brand identities, character design, humor, and flowers.

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Los Angeles

Anya Chung
is a graphic designer and brand strategist. I’m currently at Deloitte Digital, where I work on systems design, UX, and strategy. My design practice is inspired by the logic of systems, the nuances of brand identities, character design, good humor, and flowers.

About︎︎︎
Email︎︎︎
LinkedIn︎︎︎

Index
LangChain
ASTRO
Asteria
MASH
Hilbert’s Axioms
Yuna Headphones
Call Flowers
Bits and bobs

Los Angeles

LangChain
2023

Logo Design
Case study

LangChain, the leading open source framework for builing generative AI applications, asked me to explore a variety of logo directions to replace their distinctive parrot and chain logo, currently made up of iOS emojis. This case study explores how the start up could evolve their visual identity while retaining the recognizability, accessibility, and charm of their current logo.

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ASTRO
2023

Branding
Illustration

A rebrand full of humor, nostalgia, and Space Age era illustrations. ASTRO, a high quality weed pen company, was looking for a visual identity that’s playfully self aware and embraces the laid back nature of cannabis use, though avoids weed-brand stereotypes.

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Asteria
2023

Type Design

These typefaces were inspired by playing cards and elaborate iron gates. However, the true fun of this eclectic display font is that each letter — save only for the “V” — is created from the same rectangular “frame” and four ovals. Asteria comes in two different styles: an ornate and a simple version.

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MASH
2022

Logo Design
Branding

A colorful editorial rebrand for USC’s student-led journal of fashion and business. From initial interviews to final color palettes, this rebrand embodies the dynamic, welcoming, and business-focused nature of the publication.

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Hilbert’s Axioms
2022

Mapping
Data Visualization

Inspired by a wonderful class on symbolic logic, I created a “map” of Hilbert’s Axiom System for classical logic. The system itself contains three logical “sentences” that always return true, no matter the truth value of their letters. This visualization inputs every truth value combination and shows how each sentence boils down to true.

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Yuna Headphones
2023

Branding
Logo Design
Package Design
Illustration

Yuna Headphones is a branding case study conducted during my final semester of senior year. The assignment was to create a brand inspired by one of our classmates’ personalities and interests. Yuna, my classmate, has a love for relaxing, painting, and exploring the city of LA. The Yuna Headphones brand differs greatly from the top noise-cancelling headphone brands in the market; it’s whimsical, laid back, and accessible.

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Call Flowers
2022

Data Visualization
p5.js; SQL; PHP

Call Flowers is a data visualization project analyzing the personal calls I made and took during the Spring of 2022. I gathered data on the length of my calls, who they were with, when they took place, and how physically far I was from that person at the time, and put all of that into a database. Using a combination of p5.js and SQL, I designed an interactive interface as an ode to my many loved ones who live far away.

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Bits and Bobs
2021-2023

Poster Design
Illustration
Digital Artwork
Animation

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